We cordially invite you to read our series “Get to know this brand”. The first brand we will focus on in this series is Avtek – the proprietary brand of ViDiS S.A. Avtek was created as a complement to the offer, but over time, thanks to intensive work, it has become one of its key elements. What were the beginnings and what is the position of this brand today?

Origins

The brand name Avtek comes from Audio Visual Technologies and was chosen due to the type of assortment that was planned within the offer. At the very beginning, these were primarily products intended for visual presentation, including screens, projector mounts, or presentation remotes.

The goal of introducing the brand is to provide high-quality products at reasonable prices, in accordance with current market demand. Both the selection of products and making them affordable for users with a small budget turned out to be a bullseye.

The Avtek brand is owned by ViDiS SA – a Polish distributor of audiovisual solutions, which at the beginning of its activity specialized in the sale of projectors. Avtek products were created out of the need to supplement the current offer of ViDiS SA. The plans were ambitious from the beginning – Avtek was to become an innovative brand in the future, which would successfully introduce the most modern technologies and solutions to the educational and business market.

A reference to the above is the brand’s motto, which is:

Present, Teach, Inspire

Prezentuj, Ucz, Inspiruj

Key dates

2006

Debut

Yes, it’s already been over 10 years! In 2016, the Avtek brand celebrated its 10th anniversary. The first products in the assortment were projection screens (wall-mounted and tripods) as well as ceiling and wall mounts for projectors. This was a great complement to the ViDiS offer, the main part of which at that time consisted of Sanyo brand projectors. Sales “caught on” and the Avtek logo began to be visible in schools, conference rooms, design offices, hotels, and with professional presenters.

 First logo

2012

Interactive whiteboards

Due to the high demand of the educational market for interactive solutions (government program Cyfrowa Szkoła), the TT-Board product series appeared in the Avtek offer – these were the first interactive whiteboards and at the same time a milestone towards expanding the assortment with more advanced products.

The TT-Board series turned out to be a huge success, which has been successfully sold until today. Confirmation of the quality and popularity of this solution was the Consumer Laurel awarded in 2014 and 2015.

Avtek TT-Board 2080

2012

ISE Fair

The new product, which were interactive whiteboards, required broader promotion. For this purpose, the Avtek brand exhibited at the ISE trade fair in Amsterdam – the largest recurring event in the AV industry in Europe. In addition to whiteboards, the entire – already quite wide – brand assortment was available: projection screens, projector mounts, presentation remotes, speakers, and accessories.

Avtek stand at the ISE 2012 trade fair

2013

Interactive displays

Following the success of interactive whiteboards, the next step was an even more advanced product: the interactive display. The debut model Avtek TouchScreen 65″ was the first product of this type on the Polish market that was at a price level accessible to Polish education. In retrospect, it is worth noting that the functionality of the first Avtek TS displays allowed users to extremely quickly master the operation of this solution.

Refreshed logo from 2013

Interactive displays already bore the pressure of being perceived as the “successor to interactive whiteboards”. The trend of replacing whiteboards with modern displays was already visible in Western Europe. This caused sales expectations to be really high. However, they were met – the first TouchScreen turned out to be a great success and an idea worth developing. Therefore, in the following year, an improved model appeared – Avtek TouchScreen 65P.

2015

New series of interactive displays – Avtek PRO

The people behind the brand’s success did not rest on their laurels, and 2 years after the debut of the first display, the PRO series appeared in the offer. The name was not accidental.

The new displays brought a completely new quality and debuted in 3 sizes: 55, 65, 84″ (eventually the offer was expanded to 5 sizes). In accordance with the growing market requirements, the devices were equipped with a number of new features highly anticipated by users. Interestingly, before the products physically appeared in the warehouse, over 50 units were already sold!

This series was a huge success and was successfully continued for 3 consecutive years.

2018

Avtek today

Intensive work on new products and subsequent versions of those already present in the offer is in full swing. The motivation is the facts that stand behind the Avtek brand:

• from 2006 to 2018, over 200,000 products with the Avtek logo were sold,
• in the current offer, over 100 products are available,
• products are sold regularly in 20 countries,
• in 2014, TT-Board interactive whiteboards received the Consumer Laurel as Discovery of the Year and a Grand Prix special award,
• in their groups, Avtek projection screens and projector mounts are the most frequently chosen solutions in Poland.

Interactive displays, which started as a niche category, have become a key product in the offer. The huge success of the TouchScreen Pro and Pro2 series meant that in the next edition, which debuted in 2017, two models appeared in parallel:

• Avtek Touchscreen Pro3 – an economic model, available exclusively in the 65″ size, equipped with a Full HD matrix and a refreshed version of the Android system.
• Avtek Touchscreen Pro4K – a premium model, available in 55″, 65″, 75″ and 86″ sizes, equipped with a UHD 60 Hz matrix and an even faster Android module.

Both series have found numerous recipients in the educational sector (especially Pro3 and Pro4K 55/65″) and in business (larger sizes of the Pro4K series).

Since the debut of the TouchScreen series, over 4,000 interactive displays of the Avtek brand have been sold.

In 2017, 37% of interactive displays purchased in Poland were models from the Pro series. This was the largest share of a single brand in total sales.

What factors contributed to the above results?

• price-to-quality ratio and functionality – everything tailored perfectly for education,
• failure rate (or rather lack thereof), which oscillates below 1%,
• innovation and the introduction of new solutions,
• availability and order fulfillment time,
• proven commercial partners.

In addition to displays, interactive whiteboards as well as projector mounts and screens are also achieving better and better results. In the meantime, several new products have also debuted under the brand. Thanks to this, Avtek’s offer today is extremely wide.

1. Interactive products
   • interactive displays
   • interactive whiteboards
2. Projection screens
   • suspended screens
   • portable screens (tripod, fold)
   • frame screens
3. Mounting systems
   • projector mounts
   • mounts and stands for interactive whiteboards
   • mounts and stands for interactive displays
4. Accessories
   • cleaning chemicals for cleaning whiteboards and interactive displays
   • cables and connection panels
   • sound system (soundbar type speakers)
   • cleaning chemicals for cleaning whiteboards and interactive displays
   • projector bags
5. PTZ cameras
6. Terminals for creating computer labs

What will the future bring?

Today, Avtek is one of the most recognizable brands in Polish education when it comes to interactive products. Displays, whiteboards, projector accessories – all these categories are doing very well. Success is also brought by all previous promotional campaigns carried out in cooperation with the portals multimediawszkole.pl, Klasa ze Snów and Interaktywna Pracownia. In addition to improving Avtek’s image and recognition, they promote modern teaching methods and show how creative Polish students and teachers are.

The team behind Avtek, however, does not intend to rest on their laurels. Plans are ambitious and in the near future you can expect several significant changes and interesting debuts.Refreshed version of the logo from 2018

Therefore, we cordially invite you to follow the manufacturer’s website and our blog – which will allow you not to miss any news!